Lise Larsen
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PLANET OR PLASTIC?

National Geographic
’Planet or Plastic?’

Each year, over 100 million marine animals are killed due to plastic debris in the ocean.

To raise awareness about this, and to encourage people to reduce single-use, we created the campaign ‘Planet or Plastic?’

The campaign launched on the front cover of Nat Geo's June ‘18 issue.

 

 
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The cover was quickly picked up by the media…

 

 
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But most importantly, people from all over the world took a stand against plastic pollution by joining the conversation: #PlanetorPlastic

 

 
 

AGENCY

McCann New York

VISUAL ARTIST

Jorge Gamboa

RECOGNITION

The Webby Awards: Winner - Green, 2019
The Webby Awards: Winner - Education & Discovery, 2019
The One Club: Designism - Design for Good, 2019
The One Club: Merit - Design for Good, 2019
The ADC Awards: Best of Discipline - Design For Good, 2019
D&AD: Shortlist - Creativity for Good Advertising/Brand, 2019
D&AD: Shortlist - Integrated Digital Campaigns, 2019
D&AD: Shortlist - Creativity for Good Advertising/Brand, 2019 Cannes: Shortlist - PR, 2019
Cannes: Shortlist x 3 - Sustainable Development Goals, 2019 Cannes: Shortlist x 2 - Social & Influencer, 2019