’Planet or Plastic?’
Each year, over 100 million marine animals are killed due to plastic debris in the ocean.
To raise awareness about this, and to encourage people to reduce single-use, we created the campaign ‘Planet or Plastic?’
The campaign launched on the front cover of Nat Geo's June 2018 issue.
McCann New York
The Webby Awards: Winner - Green, 2019
The Webby Awards: Winner - Education & Discovery, 2019
The One Club: Designism - Design for Good, 2019
The One Club: Merit - Design for Good, 2019
The ADC Awards: Best of Discipline - Design For Good, 2019
D&AD: Shortlist - Creativity for Good Advertising/Brand, 2019
D&AD: Shortlist - Integrated Digital Campaigns, 2019
Cannes: Shortlist - PR, 2019
Cannes: Shortlist x 3 - Sustainable Development Goals, 2019 Cannes: Shortlist x 2 - Social & Influencer, 2019