GAME
'SHOOT IT DOWN'
The UK's biggest video game retailer wanted to draw attention to the fact that they were launching a new website. So, for a few days prior to the launch, we invited people from all over the world to destroy the old website by turning the rebuilding process into an actual game.
The UK's biggest game store, GAME, were building a new website and inviting gamers, from all over the world, to help them shoot down their old website.
See how to destroy the website here: http://img.game.co.uk/holding/game.html Agency: Agency: 101London Client: GAME UK
AGENCY