THE NORTH FACE FOOTPOWER

 

BRIEF
Drive brand awareness by reiterating The North Face' core message — Never Stop Exploring.  


SOLUTION
FootPower, a technology that lets you generate electricity when you walk, ensuring that your GPS will never run out of batteries.

Agency: Personal project

Campaign Buzz: BrandUtility /  WeLoveAd / EbolaIndustries / Adeevee / BullshitExperts / AdsOfTheWorld  / Coloribus / CRUC / Advertolog / MyBrandAsAService / Adformatie / ScoopIt / Frequency / CampaignLive / AllCreativeWorld / ViralNewsChart / Gulltaggen / AdGang / TheMinneapolisEgotist 

Recognition: CLIO Awards Finalist, 2013 / Gulltaggen Bronze Winner, 2014 / Campaignlive.co.uk: Pick of the Year, 2014