The North Face_dblue.jpg

THE NORTH FACE

FootPower

THE NORTH FACE FOOTPOWER

BRIEF
Drive brand awareness by reiterating
The North Face' core message — Never Stop Exploring. 

SOLUTION
FootPower, a technology that lets you generate electricity when you walk,
ensuring that your GPS will never run out of batteries.

AGENCY
Personal project

RECOGNITION
CLIO Awards Finalist, 2013
Gulltaggen Bronze Winner, 2014
Campaignlive.co.uk: Pick of the Year, 2014

CAMPAIGN BUZZ
BrandUtility /  WeLoveAd / EbolaIndustries / Adeevee / BullshitExperts / AdsOfTheWorld  / Coloribus / CRUC / Advertolog /MyBrandAsAService / Adformatie / ScoopIt / Frequency/ CampaignLive / AllCreativeWorld / ViralNewsChart / Gulltaggen / AdGang / TheMinneapolisEgotist