REESE'S PUFFS - You Either Love Them Or You're Wrong

 

BRIEF
Communicate to millennials how irresistible the taste of Reese's Puffs is. 

SOLUTION
A campaign that demonstrates Reese’s Puffs' absolute appeal with wacky and untenable either/or situations.

Agency: Saatchi & Saatchi New York

Director: Chris Woods, Hungry Man Productions

Selected press: The Drum / AdForum / AgencySpy / Advertolog / Coloribus / AdsOfTheWorld