Lise Larsen
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PLANET OR PLASTIC?

 

 

National Geographic
'Planet or Plastic?'

Each year, over 100 million marine animals are killed due to plastic debris in the ocean, and it's currently estimated that there are 100 million tons of plastic in oceans globally. To raise awareness about this, and encourage people to reduce single use, we created the campaign Planet or Plastic? and launched it on the front cover of Nat Geo's June ‘18 issue.

 

 
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The cover was quickly picked up by the media…

 

 
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 But most importantly, people from all over the world took a stand against plastic pollution by joining the conversation: #PlanetorPlastic

 

 
 

AGENCY

McCann New York

VISUAL ARTIST

Jorge Gamboa