PAMPERS - Better For Baby


After asking the world to share how they pledge to make life better for their babies, our task was to find and help fulfill the pledges we truly believed would make life #BetterForBaby.

We responded to a few different moms, and helped them turn their pledges into reality.

Agency: Saatchi & Saatchi New York

Director: Rachel McDonald, Über Content

Selected press: TheDrum / CreativityOnline / ShootOnline / Coloribus / BestAdsOnTv / / / /CentroTampa  /

Recognition: Editor's Pick on Creativity Online, 2015 /  Webby Awards finalist: Brand Strategy, 2016 /  Webby Awards finalist: Family & Parenting, 2016 / Effie Awards finalist, 2016 / Merit One Show, 2016