PAMPERS - Better For Baby
After asking the world to share how they pledge to make life better for their babies, my
team found and helped fulfill the pledges we truly believed would make life #BetterForBaby.
We responded to a few different moms,
and helped them turn their pledges into reality.
Saatchi & Saatchi New York
Rachel McDonald, Über Content
Editor's Pick on Creativity Online, 2016
Webby Awards finalist: Brand Strategy, 2016
Webby Awards finalist: Family & Parenting, 2016
Effie Awards finalist, 2016 / Merit One Show, 2016