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PAMPERS

PAMPERS - Better For Baby

BRIEF
After asking the world to share how they pledge to make life better for their babies, my
team found and helped fulfill the pledges we truly believed would make life #BetterForBaby.

SOLUTION
We responded to a few different moms,
and helped them turn their pledges into reality.

AGENCY
Saatchi & Saatchi New York

DIRECTOR
Rachel McDonald, Über Content

RECOGNITION
Editor's Pick on Creativity Online, 2016
Webby Awards finalist: Brand Strategy, 2016
Webby Awards finalist: Family & Parenting, 2016
Effie Awards finalist, 2016 / Merit One Show, 2016

CAMPAIGN BUZZ
TheDrum / CreativityOnline / ShootOnline / Coloribus / BestAdsOnTv / Advertolog.com / Frequency.com / Moosylvania.com /CentroTampa  / Tbo.com