NATIONAL GEOGRAPHIC - PLANET OR PLASTIC?
To raise awareness about the issue and encourage people to reduce single use, we created the campaign Planet or Plastic? and launched it on the front cover of Nat Geo's June 2018 issue to kickstart a necessary conversation.
Each year, over 100 million marine animals are killed due to plastic debris in the ocean. When they eat plastic, toxins are absorbed and passed up the food chain. Currently, it's estimated that there are 100 million tons of plastic in oceans globally.
Below, photos from this issue, highlighting the major plastic problem that our planet is facing.
Luckily, the media helped raise awareness about the problem, and people from around the world joined the conversation using the hashtag #PlanetOrPlastic.