HEINZ TOMATO KETCHUP - Cleans Plates
Heinz Australia asked for a print campaign targeting young parents and indirectly their kids.
The message: Heinz Tomato Ketchup is the most versatile sauce out there.
Based on the insight that adding a dollop of Ketchup on to a kid's plate helps them finish off whatever
is left, we came up with the idea of repositioning ketchup as a tongue-in-cheek cleaning product.