HEINZ TOMATO KETCHUP - Cleans Plates

 

BRIEF
Heinz Australia asked for a print campaign targeting young parents and indirectly their kids. The message: Heinz Tomato Ketchup is the most versatile sauce out there.

SOLUTION
Based on the insight that adding a dollop of Ketchup on to a kid's plate helps them finish off whatever is left, we came up with the idea of repositioning ketchup as a tongue-in-cheek cleaning product.  

Agency: GPY&R Melbourne