GAME - Shoot It Down

 

BRIEF
The UK's biggest video game retailer, GAME, wanted to draw attention to the fact that they were relaunching their new website.

SOLUTION
For a few days prior to the launch of GAME's new website, we invited people from all over the world to destroy the old website by turning the rebuilding process into an actual game.  

You can still help shoot down the old site here!

Agency: 101 London

Selected press: Creativity-Online / BestAdsOnTV / TheDrum / AdsOfTheWorld / Adeevee / Numero10Blog / TheCuriousBrain / KlonBlog / IBelieveInAdvertising / UpdateOrDie

Recognition: Public Shortlist: Site of the Day on The FWA, 2015