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GAME UK

GAME - Shoot It Down

BRIEF
The UK's biggest video game retailer, GAME, wanted to draw attention
to the fact that they were relaunching their new website.

SOLUTION
For a few days prior to the launch of GAME's new website, we invited people from all over
the world to destroy the old website by turning the rebuilding process into an actual game.

You can still help shoot down the old site here!

AGENCY
101 London

RECOGNITION
Public Shortlist: Site of the Day on The FWA, 2015

CAMPAIGN BUZZ
Creativity-Online / BestAdsOnTV / TheDrum / AdsOfTheWorld / Adeevee / Numero10Blog / TheCuriousBrain / KlonBlog / IBelieveInAdvertising / UpdateOrDie