Lise Larsen
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THE NORTH FACE FOOT POWER

FootPower

 

 

The North Face
'FootPower' 

When The North Face asked for a campaign driving brand awareness  by reiterating the core message: Never Stop Exploring, we created The North Face FootPower–a technology that lets you generate electricity when you walk, ensuring that your GPS will never run out of batteries.

 

 

AGENCY

Personal Project

RECOGNITION

CLIO Awards: Finalist, 2013
Gulltaggen: Bronze Winner, 2014
Campaignlive.co.uk: Pick of the Year, 2014