Lise Larsen
Ketchup Mouth.jpg

CLEANS PLATES

 

Heinz Tomato Ketchup
'Cleans Plates' 

Heinz Australia asked for a print campaign targeting parents. The message: Heinz Tomato Ketchup is the most versatile sauce out there. 

 

 
 
 

Based on the insight that adding a dollop of Ketchup on to a kid's plate helps them finish off whatever is left, we came up with the idea to repositioning ketchup as a tongue-in-cheek cleaning product.

 
 

 

AGENCY

GPY&R Melbourne