Lise Larsen
Ketchup Mouth.jpg




Heinz Tomato Ketchup
'Cleans Plates' 

Heinz Australia asked for a print campaign targeting parents. The message:   Heinz Tomato Ketchup is the most versatile sauce out there 

Based on the insight that adding a dollop of Ketchup on to a kid's plate helps them finish off whatever is left, we came up with the idea to repositioning ketchup as a tongue-in-cheek cleaning product.  





GPY&R Melbourne